Bigger and Better: What to Expect at INTEGRATE 2016
Bigger and better — that’s exactly what you can expect from the fourth INTEGRATE conference in London. Without exaggeration, this will be the largest Microsoft‑focused integration conference in the world this year.
Of course, I’m referring specifically to Microsoft integration technologies, not the wider integration ecosystem.

A Three‑Day Event Dedicated to Microsoft Integration
INTEGRATE 2016 is a three‑day event fully focused on the Microsoft Integration stack. For that reason, we warmly invite you to join us in London, England.
The conference will take place at the ExCeL London Exhibition Centre and is once again organized by BizTalk360 in collaboration with Microsoft.
📝 One-Minute Brief
This post announces Sandro Pereira’s participation as a speaker at INTEGRATE 2016 in London, highlighting a session focused on BizTalk Server tips and tricks and promoting one of the largest Microsoft Integration conferences of that year.
More Than BizTalk: A True Integration Conference
This is no longer just a BizTalk event. Instead, INTEGRATE has evolved into a true integration conference, covering a wide range of technologies that matter to today’s integration professionals.
You can expect deep coverage of:
- BizTalk Server, including the expected release of BizTalk Server 2016
- Azure App Service, with API Apps, Logic Apps, PowerApps, and Microsoft Flow
- Azure Service Bus, including Event Hubs and messaging capabilities
- Additional technologies such as:
- Internet of Things (IoT)
- Azure API Management
- Azure Stream Analytics
- Power BI
- Open‑source integration technologies
World‑Class Speakers and Sessions
INTEGRATE 2016 brings together 27 speakers and 27 sessions, creating a balanced and high‑quality agenda.
- 16 Integration MVPs
- 11 Microsoft Program Managers
Notably, the first half of the sessions will be delivered by the Microsoft product group, while the second half will be presented by Microsoft Integration MVPs.
Additionally, if you’re unable to attend in person, a paid live‑stream option will be available.
An Unmatched Networking Opportunity
Beyond the sessions, INTEGRATE 2016 offers an exceptional networking experience. It’s a chance to connect, reconnect, and build lasting professional relationships.
You’ll meet people you’ve followed on Twitter, blogs, and community forums, as well as many others who share your passion for integration.
According to recent reports:
- 370+ attendees
- 150+ companies
- 25+ countries represented
Just imagine the collective experience in one place.
My Personal Advice
So here’s my advice: don’t be afraid to engage.
Don’t wait for people to come to you. Instead, take the initiative and simply say:
“Hi, my name is…”
These events can be powerful morale boosters. In fact, lifelong friendships and professional connections often start at conferences like this — and I say that from personal experience.

And me to facilitate this approach or initiative to engage people – I will take nearly 50 BizTalk cool gifts to distribute among the attendees who will ask questions in my session or who engage me during the event to have a simple conversation – doesn’t need to be about BizTalk or technologies, it can be a simple introduction or normal conversation.

I’m also thrilled to be a speaker once again (the fourth time) at this amazing event that I helped build with the other BizTalkCrew members: Nino Crudele, Steej-Jan Wiggers, Tord G. Nordahl, and Saravana Kumar.

I liked my session last year and the feedback I received, and, given the time I have to present (30-minute session), I decided to present another set of tips and tricks for developers and admins: A new set of BizTalk Server Tips and Tricks.
Session Abstract…
It’s critical to use good tools and techniques to maintain, support, and produce new working solutions as quickly as possible. In this session, Sandro will introduce you to a new set of useful BizTalk Server Tips and Tricks, acquired through years of experience in the field.
The session will cover the expectations for all the roles: architects, managers, developers, and administrators. Topics include BizTalk migration strategy, content-based routing techniques, Mapping, BizTalk administration tips, extending BizTalk out-of-the-box capabilities, and much more.

I hope that, like me, you find it an interesting topic! See you there!
And remember, this annual conference has become a must-attend event for those interested in integration, so check out more details here.
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