BizMan, The BizTalk Server SuperHero Sticker

Posted: July 22, 2017  |  Categories: BizTalk Integration

Let me tell you the story behind BizMan, The BizTalk Server SuperHero Sticker. On 12th May, during my session in the Integrate 2016 event in London about “A new set of BizTalk Server Tips and Tricks”, I announce that I had two BizTalk Server 2016 stickers versions to offer – probably one of the firsts BizTalk stickers ever – with the mythic phrase “The T-Rex is loose“ to celebrate the release of BizTalk Server 2016 version and one of them, of course, with a badass T-Rex and the other with a “dear”/”sweet” T-Rex version.

BizMan, The BizTalk Server SuperHero: The T-Rex is loose badass
BizMan, The BizTalk Server SuperHero: The T-Rex is loose sweet

You need to remember that to commemorate the first release ever: BizTalk Server 2000 (on 12/12/2000) the BizTalk Server marketing folks designed a “killer” mouse pad for the product team with the phrase “The T-Rex is loose”.

BizMan, The BizTalk Server SuperHero: The T-Rex is loose

(Original photo from Gijs in ‘t Veld)

You can read more about it on Gijs in ‘t Veld blog: Happy 12th birthday BizTalk Server, The T-Rex!.

Of course, BizTalk people love them… Who doesn’t like T-Rex? Who doesn’t like BizTalk?

  • Well to respond to the first question, I think all of us like T-Rex… because they don’t exist anymore, they appear in so many movies, they are so cool, they are so huge, Rex meaning “king” in Latin by the way… so the tyrant king it is badass!
  • To respond the second question: Many people, for many reasons, they simply don’t understand the product (but wish to all of their features for free) or they simply do not realize what enterprise integration is. (but that is a different topic that I will not enter into detail here)

And some of the feedback, if we can call it that way, that I received from these group of people (the ones that don’t like BizTalk Server – probably the same that are always saying BizTalk is dead) was more or like this:

  • It is an old product, obsolete like the dinosaur
BizMan, The BizTalk Server SuperHero

BizTalk has never been so alive that is today, we are actually seeing the PRO INTEGRATION team at Microsoft investing heavily in the product, not only supporting new platform updates but actually bringing new capabilities at a faster pace to the product. So, my response to this group of people and to this type of comment is in the creation of a new sticker: The BizTalk Server SuperHero: THE BIZMAN!

If you want to add this sticker to your laptop or another area, you just need to download the zip file below and send it to a graphics shop. It as in the perfect size/resolution for printing.


I decide to call it BizMan but there were plenty of other amazing suggestions:

03- Integrator-SuperTalk

Hope you enjoy it!

Special thanks to my two coworkers at DevScope: Frederico Junqueira, the artist and creator of the BizMan, The BizTalk Server SuperHero design, and António Lopes for giving the final touches and helping with everything related to the graphic.


You can download BizMan, The BizTalk Server SuperHero sticker from GitHub here:

Author: Sandro Pereira

Sandro Pereira lives in Portugal and works as a consultant at DevScope. In the past years, he has been working on implementing Integration scenarios both on-premises and cloud for various clients, each with different scenarios from a technical point of view, size, and criticality, using Microsoft Azure, Microsoft BizTalk Server and different technologies like AS2, EDI, RosettaNet, SAP, TIBCO etc. He is a regular blogger, international speaker, and technical reviewer of several BizTalk books all focused on Integration. He is also the author of the book “BizTalk Mapping Patterns & Best Practices”. He has been awarded MVP since 2011 for his contributions to the integration community.

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