Let me tell you the story behind BizMan, the BizTalk Server SuperHero Sticker. On 12th May, during my session in the Integrate 2016 event in London about A new set of BizTalk Server Tips and Tricks, I announce that I had two BizTalk Server 2016 stickers versions to offer – probably one of the firsts BizTalk stickers ever – with the mythic phrase “The T-Rex is loose“ to celebrate the release of BizTalk Server 2016 version and one of them, of course, with a badass T-Rex and the other with a “dear”/”sweet” T-Rex version.


📝 One-Minute Brief
The story behind BizMan, a BizTalk Server superhero sticker created to celebrate the product, its community, and the passion around enterprise integration. A fun response to the idea that BizTalk is “obsolete,” turned into a collectible sticker you can download and print.
You need to remember that to commemorate the first release ever: BizTalk Server 2000 (on 12/12/2000) the BizTalk Server marketing folks designed a “killer” mouse pad for the product team with the phrase “The T-Rex is loose”.
(Original photo from Gijs in ‘t Veld)
You can read more about it on Gijs in ‘t Veld’s blog: Happy 12th birthday BizTalk Server, The T-Rex!.
Of course, BizTalk people love them… Who doesn’t like T-Rex? Who doesn’t like BizTalk?
- Well, to respond to the first question, I think all of us like T-Rex… because they don’t exist anymore, they appear in so many movies, they are so cool, they are so huge, Rex meaning “king” in Latin, by the way… so the tyrant king is badass!
- To respond the second question: Many people, for many reasons, they simply don’t understand the product (but wish to all of their features for free) or they simply do not realize what enterprise integration is. (but that is a different topic that I will not enter into detail here)
And some of the feedback, if we can call it that way, that I received from this group of people (the ones that don’t like BizTalk Server – probably the same that are always saying BizTalk is dead) was more or less this:
- It is an old product, obsolete like a dinosaur.
BizTalk has never been so alive as it is today; we are actually seeing the PRO INTEGRATION team at Microsoft investing heavily in the product, not only supporting new platform updates but also bringing new capabilities to the product at a faster pace. So, my response to this group of people and to this type of comment is to create a new sticker: The BizTalk Server SuperHero: THE BIZMAN!
If you want to add this sticker to your laptop or another area, you just need to download the zip file below and send it to a graphics shop. It is the perfect size/resolution for printing.

I decided to call it BizMan, but there were plenty of other amazing suggestions:






Hope you enjoy it!
Special thanks to my two coworkers at DevScope: Frederico Junqueira, the artist and creator of the BizMan, the BizTalk Server SuperHero design, and António Lopes for giving the final touches and helping with everything related to the graphic.
Download
You can download BizMan, the BizTalk Server SuperHero sticker from GitHub here:
Hope you find this helpful! If you liked the content or found it useful and would like to support me in writing more, consider buying (or helping to buy) a Star Wars Lego set for my son.


The BIZMAN rocks!!